When it comes to future business development, entrepreneurs need to ask themselves “What do I want to work towards to ensure my company is future-proof? Based on this, what direction do I want to follow with respect to the 5 themes from the trend analysis of the food system until 2030?”
Table 1: Extremes in development choices
Themes for main trends in food until 2030 | Development extremes options | |||
↓ | ↓ | |||
Supply and demand | Supply-oriented | Demand-oriented | ||
Chain | Power | Collaboration | ||
CSR | Profit | Social role | ||
Technology | High tech | Not technology-led | ||
Regulations | Food security | Food safety | ||
4Ps ha,ha* | 4Cs ha,ha | |||
| Product, Power, Profit, Price | Consumer, Cooperation, Community, Continuity | ||