What are healthy products?
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This is a broad theme in which the focus is on a specific content with a more or less proven health effect. For instance, you can think of cresses containing a high concentration of ingredients. Functional nutrition is another example, such as probiotics for your intestines and healthy dairy-egg drinks. In addition, there are consumer groups who want the so called A2 milk because of expected health effects.
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Innovative initiatives in this category in which companies are actively engaged in engineering the content of their products
Who are the main initiators?
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