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Table 1: Extremes in development choices
Themes for main trends in food until 2030 | Development extremes options | |
|---|---|---|
Supply and demand | Supply oriented | Demand oriented |
Chain | Power | Collaboration |
CSR | Profit | Social role |
Technology | High tech | Non technology-led |
Regulations | 4 P's | 4 C's |
Product, power, profit, price | consumer, cooperation, community, continuity | |
*The general literature about possible development scenarios refers to the 2 extremes of development options, 4Ps and 4Cs are mentioned
Most companies base their vision of the future on a mix of the 4Ps and 4Cs
Companies that tend partially or even completely towards 4C in their operational management are therefore opting to follow new paths in the food system. These are the companies that are shaping the food transition.
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