2.5 Circular Behaviour in Fashion

Now that we understand that there’s a possibility to build alternative relationships between the user of the garment and the garment itself, we need to recognise our role as consumers. What choices are available to consumers to reduce fast clothing consumption and waste? In the next video, Senior Scientist in Consumer Behaviour Siet Sijtsema will explain what we understand about circular behaviour and what kind of mindsets are related to circularity in textiles.