When it comes to future business development, entrepreneurs need to ask themselves “What do I want to work towards to ensure my company is future-proof? Based on this, what direction do I want to follow with respect to the 5 themes from the trend analysis of the food system until 2030?”
Table 1: Extremes in development choices
Themes for main trends in food until 2030 | Development extremes options | |
|---|---|---|
Supply and demand | Supply oriented | Demand oriented |
| Chain | Power | Collaboration |
| CSR | Profit | Social role |
| Technology | High tech | Non technology-led |
| Regulations | 4 P's | 4 C's |
| Product, power, profit, price | consumer, cooperation, community, continuity | |